<aside> đź’ˇ Use this SOP when: When having an FTC with a potential client.

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https://www.loom.com/share/d2618e663d08433f82c06f9f2f60ded3?sid=06fd7da5-0137-4a7f-80a5-d664e68abe10

The Process

Review Typeform prior to FTC. Highlight areas that you want to focus on. Look for clues about their Why, Needs, and Challenges

0. Prep for Call

https://www.loom.com/share/bf30c0255b664c509d3d14805ea39909?sid=b57ae151-87ac-4175-94e4-3a11abc868b0

1. Build Rapport

Establish commonality quickly (this builds trust) - People instantly like people they believe are “like them”

2. Set Expectations & Intent

This stage is very important as it states the purpose and set the tone for the call. Additionally, it helps the potential client feel more comfortable with what’s going to happen on this call and determine if HTYC is truly a good fit for what he or she is looking for.

Here are some examples: